It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

The new Workspace blogging feature allows you to set up a blog as part of your Workspace website OR send blog posts directly to your Blogger or Wordpress (self hosted) blog. This is a really useful feature as once you've uploaded and sorted images in Workspace, you can immediately post them as a slideshow or storyboard on your blog - making the Workspace workflow even smarter! It's a quick and easy way to get your images out in front of people online. Here's how it works (click on the images to view them larger): First you need to set up the blogging feature. You can do this under the SETTINGS To View More >>

Last post I explained how easy it is to "auto-share" your images on your own pages with Workspace, but the most powerful place to share them is on your clients' pages. The good news is it's ridiculously easy. The bad news is you need good manners and permission to pull it off - so probably easier for you than me?! The best place to share … with permission [caption id="attachment_17506" align="alignleft" width="500"] Click to view full size.[/caption] Let's assume you've uploaded a collection of images, clicked the blue SHARE button and auto-shared to your own Facebook and Twitter pages, as in To View More >>

Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>

Competition isn't the problem, obscurity is. For years now I've watched frustrated at how little most photographic associations do to promote the idea and importance of wedding photography. More often than not these organisations - run by hardworking volunteers who do great things to educate their members and promote standards - can do little to convince couples that they need a professional photographer. But I'm not going to be frustrated by this any more :) We're doing more to promote our customers I said two months ago that I believe in professional photography, and although we obviously aren't To View More >>